Team – Shubh Enterprises

Meet The Team

Meet
The
Team

"Leading with passion, building a company of success"

Sonal Nayyar

founder

Sonal Nayyar, the founder of Shubh Enterprises, has 15 years of experience in global HR firms like Michael Page and Robert Walters. She has worked in Tokyo, New York, Singapore, and Hong Kong, bringing a wealth of knowledge in the human resources sector.

Qualifications

Entrepreneurship Essentials, Harvard Business School
Negotiation Mastery, Harvard Business School
MSc International Business Management, Manchester Business School
B.E. Electronics & Communication, Manipal Institute of Technology

"Helping companies find, grow and keep great people"

Ruhi Khanna Sood

Advisor

Ruhi is a seasoned Human Resources leader with 16+ years of experience shaping high-impact people strategies for global firms, including Philip Morris International, AXA, Royal Bank of Scotland, Bharti Airtel, and Mercer. Specializing in Compensation & Benefits, Executive Pay, Incentive Design, Benefits Optimization, and International Mobility, she brings deep expertise across 15+ Asia-Pacific markets, translating regional nuances into business-driven results.
With deep experience in merit budgeting, executive pay benchmarking, and designing competitive C-suite packages, Ruhi has partnered with world-class consulting firms such as Mercer, WTW, Korn Ferry, and Aon to deliver innovative, cost-effective rewards solutions. Recognized for driving talent retention and tailoring global rewards frameworks to local realities, she has made a measurable impact across diverse industries. Currently based in Singapore, she has held roles in India and Hong Kong.

With over 16 years of progressive Human Resources experience, Ruhi specializes in Total Rewards, bringing deep expertise in compensation and benefit strategy and execution.

Her background is further enriched by hands-on roles in HR Business Partnering and Talent Acquisition, enabling a holistic approach to HR solutions. She has successfully led initiatives in executive compensation, pay reviews, compensation and benefit benchmarking, across the FMCG, Telecom, Banking, and Insurance sectors, and has worked in both India and Hong Kong, consistently driving organizational growth and employee engagement. She is currently based in Singapore.

"Driven by passion, we are building a successful company"

Vladimir Baskov

Advisor

Vladimir is an accomplished professional with 10 years of experience in financial services, holding degrees from top universities in Shanghai and Hong Kong. Starting his career at Huxley Associates (Sthree Ltd), he rose to Hong Kong Country Manager and Director. Vladimir has led teams in Hong Kong, Singapore, and the Philippines, and is known for his leadership, attention to detail, and creative problem-solving in Human Resources.